The beginning of Q2 2020 saw the height of brick & mortar shutdowns and supply chain disruptions across the retail industry, while the second half brought early signs of economic recovery. Through it all, consumers turned to online shopping, and as a result, eCommerce advertising accelerated. In our latest CPC report, we analyzed our advertisers’ data in Q2 2020 to help brands make sense of the uncertainty and respond to shifts in the market.

Highlights from the report include:          

• Average daily brand spend on Amazon Advertising increased both quarter-of-quarter and year-over-year
• Sponsored Brand return on ad spend (ROAS) overtook Sponsored Product ROAS for the first time
• A month-by-month look at trends through the COVID-19 pandemic reveals CPCs returning to pre-COVID levels

...and more. Fill out the form to download the full report!