This year continues to be an unprecedented year for eCommerce advertising as COVID-19 and changes to US spending habits affect the industry. With consumers continuing to turn to eCommerce for their shopping needs, online advertisers have invested heavily on Amazon in both Sponsored Brand ads and Sponsored Product ads, increasing costs and competition for advertisers.

In our latest CPC report, we analyzed our advertisers’ data in Q3 2020 to help brands make sense of the uncertainty and respond to shifts in the market.

Highlights from the report include:          

• Average Daily Spend for Sponsored Brand ads and Sponsored Product ads continue to rise
• Sponsored Brand ROAS dropped significantly compared to Q2, now lower than Sponsored Product ROAS
• Amazon CPCs bounced back in Q3 from the impact of COVID-19

...and more. Fill out the form to download the full report!